Life in the fast lane: Immediate gratification


Take a look at this quote from Discoblog’s RSS feed:

new research suggests that ‘we are how we eat’ and that the mere thought of fast food can result in general impatience. Researchers from the University of Toronto conducted a series of experiments in which they showed volunteers logos from several fast-food chains or asked them to recall the last time they’d visited, writes Scientific American. And they found that folks who had thought about fast food would then read faster, even though no one told them to hurry.

There were also a number of other findings present in this study linked with the need for convenience and speed. I wonder, though, what the findings of a similar study might be if researchers substituted fast food with Internet technology and the personal devices capable of utilizing high-speed Wi-Fi. Maybe a study already exists, but what if researchers compared groups of individuals who had access to iPhones, for example, and those who did not and then asked them to access a specific bit of information without the aid of an iPhone.

I have a feeling that iPhone users might get stressed out quicker. But, until the study comes out, I’ll continue to assume that the constant need for ease-of-access in our country is turning us into stressed-out work-aholics who value technology over, well, everything.


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