While on Spring Break in my hometown last week, I accompanied my mom to the video rental store and picked up a copy of Julie and Julia promising I’d take the time to watch it with her. I’d heard mixed reviews until that point and was rather weary of how long I could stand Meryl Streep’s Julia Child voice blubbering through the surround sound speakers.
I enjoyed the movie and consciously informed myself that I needed to become a better blogger – one who is famous, has a multitude of readers, and receives free gifts from fans. Naturally, I’d finally be able to begin (and subsequently complete, pitch, publish, and sell) that book about that thing I really, really want to write about. Yet, since the blog market is overly saturated with cultural-critical posts about the mass media (including just about every news media outlet with a Web site), I fully expect my expectations of myself to remain forever un-actualized.
So, why am I blogging, you might be asking. To answer your question, you one of seven who have read or will read this post, I must first ask you, why are you still reading? The obvious answer is that you are a blogger yourself or have a vested interest in the practice of blogging. Actually, that answer gives this blog too much credit and assumes you found it in a search engine. Based on the WordPress statistics, I know this is not the case. I therefore assume that you are one of my friends, or, even less likely, someone referred here by one of my friends.
This being the case, I ask you, my friends and various third-party acquaintances, to pass this blog along to people you know who blog or have a vested interest in the practice because this post is for them and not you, unless, of course, you are a devoted author of the Web or have a vested interest in those of us who proudly count ourselves among the millions of cyber-warriors complaining about things normal people wouldn’t think to complain about, in which case my readership has reached its peak.
According to a blog about blogging, there are 30, 14, 6, 7, etc., different tips about blogging. You could follow the 12-step plan to become a new you in the cyber-sphere, but I encourage you to aim lower. Do yourself a favor and glance over the top 100 blogs listed on Technorati. Do you feel like you just lined up next to Lance Armstrong at the Tour (I assume since you know me you understand this)? What the blog readers out there expect from blogs on a universal scale is content that will appeal to everyone – notice the number of blogs connected to news Web sites or well-known social critics. These writers are safe, sheltered, and have nothing to lose. In fact, their blogs are an extension of their occupational lives.
However, you, my new cyber-friend/non-Facebook friends, do not blog about work. You blog about play, memories, bacon, and other coffee-shop-inspired observations that inevitably represent a theme you’ve attached yourself to and stand firmly beside in your quest for cyber-fame. This quest, however, will destroy your blog. You will stop reading and writing for pleasure and begin crafting sentences for audiences that shouldn’t even be reading your blog.
The next time you feel that rush of a great idea in need of immediate publishing, remember this: your blog belongs to you. This is your intellectual property, and you can write whatever you want. You don’t need to outdo Anderson Cooper or Michelle Malkin – they’ve outdone themselves. Think about what you write about, which great ideas give you that rush, and why you feel the need to write them.
The write it. It’s worth reading your own blog every so often, and it’s worth it when you’re the one listening to your own voice.