Apple’s losing it, literally

New iPhone

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At first, I couldn’t believe it. An Apple employee mistakenly left his iPhone prototype at the pub. It’s hilarious.

And after a little while of trying to figure out if it was legitimately from Apple and not some imitation, the Web site that has been reporting the entire saga was asked to give back the prototype device in a kindly written letter from a senior vice president at the company.

This all comes just weeks after Apple released the iPad to the general public, and only a few months after it debuted to the media.  In the days leading up to its original debut, media prophets were consulting their crystal balls in hopes that their greatest fantasies would finally come true in this new invention. Unfortunately, many critics were disappointed that the iPad didn’t support Flash technology and that you couldn’t make phone calls or multitask.

I’m just sad that they called it the iPad instead of the iSlate.

Regardless, the release of the iPad said something about Apple’s serious commitment to securing its creative property under lock, key, and electronic password until the exact point in time it should be made public.

This little incident, on the other hand, says something entirely different about media companies and their all-too-serious outlook on the future of technology. I hope that the corporate executives of the large media companies understand this, but the future is going to come – there is nothing you can do to stop it. One day, your product will be released, people will purchase it, and you will release a subsequent product with minor adjustments that even more people will purchase.

This is why the leak of the new iPhone prototype is so comical to me. It’s not that new of a piece of technology. It’s an improvement upon something they’ve already created. If you had given iPhone users the chance to come together and brainstorm what the next generation of iPhone would look like, they probably would have come up with something remarkably similar to what was leaked (according to the social construction of technology theory).

Then again, this could all be an elaborate media stunt created by Apple to distract us from the real future iPhone.

In conclusion, my undergraduate advanced writing class taught me a few things, but one of the important things it taught me was not to take myself (or sports writing) so seriously. Technology is technology is technology. It’s going to come out, and it’s going to be replaced. We live in an extremely disposable world, and we are becoming more disposable by the day. The quicker technology inventors understand this, the more productive I think we’ll be as a society in the future.